Creative Brief

photography

Please fill out the following creative brief to the best of your abilities. Just as a precaution, you may want to save your answers to a text file on your computer as well. Once complete, you will see a confirmation message indicating successful submission.
Part I :: Basics
Contact Name*
Email*
Phone*
Business Name*
Please write the exact name of your business as you would like it to appear in your logo/site.
Industry*
Basic Description of Business*
Part II :: Brand Identity
Please share a brief history of your business as you see relevant to your brand identity.*
Could you describe a personality for your business/brand? What kinds of messages and feelings do you want your brand to convey?*
In what ways is your current brand/messaging succeeding? In what ways is it falling short?*
What attracts you to photography and what keeps you interested in documenting important moments and relationships in people’s lives?*
Could you describe your photography style?*
Does this style complement your own personality? If so, what traits do you and your photography style have in common? Do they differ in any way?*
What differentiates your business from the competition?*
What is the communications objective? What is this project supposed to get people to do or understand?*
Can you define your target market? What are two thoughts you want a customer to take away from your business?*
Why should your potential customers care about your business?*
What song should I listen to as I build your brand?*
How do you measure the (non-financial) success of your business?*
Do you have any specific ideas, imagery and/or colors that you want to see explored in the proofs? Please feel free to explain and/or include ideas, links, pinboards or any other reference for materials for us to review together.*
Optional File Uploads
Drop files here or

Max. file size: 256 MB.
Does your project include web development?*
- Yes
- No
Part III :: Web Development
Please share links to your current web presence (existing website, facebook and other social media pages, online listings, etc).*
If possible, please provide a rough outline of desired pages/sections.
Please include links to any relevant sites or sources of inspiration*
Good job, now click submit and make sure you get a confirmation message before you leave this page.

Creative Brief

Part I :: Basics

Part II :: Brand Identity

Part III :: Web Development

Good job, now click submit and make sure you get a confirmation message before you leave this page.