We help you tell your story by building thoughtful brands with emotion and expertise.

Thank you for this opportunity and the time you spent connecting with Ryan to provide additional project insight. We now have an even better understanding of the objectives at hand and your overall priorities. Below you will find relevant information and a proposal to develop a brand system for Second Helpings that authentically reflects your brand story and inspires engagement with your audience.

 

Branding

01

Brand Development - $4750

In an increasingly digital world, your logo is the visual cornerstone of your brand. But to us, the logo is far from the first step in the branding process. There are plenty of folks out there who can make something look good, but looking good is not enough. We take special care to help you arrive at something that is strategically sound (while still looking good, of course) to ensure your brand continues to resonate with your audience even after trends change. We strive for timeless appeal. And we get there by taking the time to get to know you and your organization before anyone talks about colors, icons or fonts. First, we help you define your brand, then we help you refine materials. We will work collaboratively to clarify your brand system, evolve deliverables and develop a thorough brand guidelines system.

Brand Discovery Exercise (included)

Identify basic communication goals, brand attributes, narrative and why people should care about what you are doing. This lays the strategic foundation upon which we will build and implement aesthetic decisions. We will cover how best to organize the various components of the brand systems/website and solidify how they reference one another.

Brand Design System (included)

Visual system for the brand including logo, secondary marks, badges and brand guidelines. This lays the foundation for aesthetic storytelling and subsequent collateral. Brand files would be delivered in all necessary file types.

Collateral Templates + $1750

Collateral suite including, business cards, letterhead, envelopes and document templates. Also includes customizable social media templates to ensure social posts are on brand, engaging and consistent. Templates would be provided in all requested file types.

How long does it take?

While every project has unique deliverables and timelines, logo and identity projects take 4-6 weeks from initiation of the project to delivery/launch.

*See below to find out more about our project queue system.

Is there a waiting list?

We work in a queue system so we can dedicate the consistent energy necessary to complete your project in the best way possible. Our shop is deliberately nimble, so we only take on a select number of projects at once. This allows us to keep our foot to the pedal during the creative process, reducing redundancy and ensuring focused, personal service. Don’t worry, we will give you plenty to think about if you have to wait a few weeks.

Do you print business cards or other marketing materials?

We do not do any printing. But we know all the best folks that do. We’re happy to connect you with printers we know and trust should you need our help.

How will my logo and assets be delivered?

Logo files are delivered in all appropriate file formats in various layouts, orientations, and color combinations. EPS, PNG, and JPG are givens. While any file format can be created from an EPS, should you need another file format, just let us know and we’ll get you taken care of.

CASE STUDIES

Testimonials

The new brand and website have directly led to a solid increase in leads, trials and new accounts. Since re-launching our brand and website about 6 months ago our revenue has more than doubled. We routinely get great feedback from our prospects and customers on our website which they find intuitive and easy to use.

Jeb Banner
boardable

We were looking for a firm that shared our goal of becoming the right partner to create a bold, optimistic, collaborative brand system. Ryan and the 2NDst team worked closely with our leadership to intentionally examine our objectives, as they developed a brand that demonstrated an awareness of our essence. The new brand system is nimble, modern and forward-looking while still connected to our heritage.

Timothy P. King
Guidon

As a small business owner it's always scary to invest money into the "black box" that is branding & marketing. It's very difficult to draw a 1:1 line showing how much money you spend is going to pay off. Second Street is one of those rare businesses that not only handles everything exactly the way you're hoping they will, but they have the insight to know what you'll want before you do.

Sam Hurd
Sam Hurd Photography

Ryan and his team at Second Street Creative have a distinct ability to sit at a table and listen to the communication and brand challenges a company or organization is facing. Then they work collaboratively to develop branding and web solutions that are elegant, empathetic and effective. The Speakeasy has benefitted greatly from our relationship with Second Street Creative.

Julie Heath
The Speakeasy

Ready to get started?

Pick a time for a kickoff call below.