Thank you for the time and effort you have put into assisting with the Teachers’ Treasures brand evolution. After a thorough process including research, input, inspiration review, design review, design revisions and refinement, we have arrived at the final presentation. Below you will find two approaches that both accomplish the brand evolution goals outlined at the onset of the project. You will notice that both approaches share a color scheme and typographical direction as these variables were solidified during the stages leading up to this point. Please review the logo presentations and contextualizations, then vote on your preferred concept at the bottom of the page. Please note, there will still be opportunity for final refinement once a concept direction is selected.
Concept 01
Engagement, Movement, Connection
Concept 02
Collaboration, Competency, Connection