As if you couldn’t tell, this project was a fun one (they all are, but this one seriously was). The best projects work when we’re able to harness the personality through a visual identity… and Kaylinn and Jenn (the eyes and minds behind the photography duo) had plenty of personality to work with! Their energy and excitement spurred the colorful scheme, but we kept the palette soft to reflect their easy-going, friendly style. The flexing type in their primary logo feels conversational and collaborative, mimicking their approach.
We haven’t known them since the nursery, but after this project, we feel like their best friends.