Coburn Place

evolving an essential non-profit

Coburn Place

Second Street Creative was commissioned to design and develop an evolution of the Coburn Place brand, website and print collateral. Coburn Place’s mission is to empower people impacted by interpersonal abuse and over the course of their 25+ year history, the organization has provided safe housing and supportive programming to thousands of individuals and families in need. The primary challenge of redesigning their brand was balancing both the organization’s approachability and its industry-leading expertise.

We worked collaboratively with the team at Coburn Place to ensure we honored the organization’s history while better positioning them to best engage with families in need and the community at large. The resulting brand system and website is a cohesive and effective solution that will better reflect Coburn Place’s brand story and role in the community.


Second Street did an excellent job of learning the Coburn Place mission, brand, and voice. The new website better reflects who Coburn Place is as an organization—innovative, open, and warm. The look and easier navigation makes us look more welcoming to survivors and supporters alike. What pleasantly surprised me the most about working with Second Street Creative was how much of the process early on was about learning the programs, understanding the mission, and understanding the audiences that would be most frequently visiting the website.

Lauren Laski
Vice President of Development