Second Street Creative was commissioned to design and develop an evolution of the Coburn Place brand, website and print collateral. Coburn Place’s mission is to empower people impacted by interpersonal abuse and over the course of their 25+ year history, the organization has provided safe housing and supportive programming to thousands of individuals and families in need. The primary challenge of redesigning their brand was balancing both the organization’s approachability and its industry-leading expertise.
We worked collaboratively with the team at Coburn Place to ensure we honored the organization’s history while better positioning them to best engage with families in need and the community at large. The resulting brand system and website is a cohesive and effective solution that will better reflect Coburn Place’s brand story and role in the community.