Gamut provides videographers quality LUTs (*see below) to keep their process streamlined and efficient. Their contributors work to enhance, not bury, the natural beauty of the footage. We wanted to create a brand system that conveyed a similar feeling balancing timeless with modern, and neutral with bold creating in an identity that complimented the product, didn’t overwhelm.
We looked to their footage for inspiration on the brand development: developing a color scheme rooted in earthy, natural tones and a logo set with classic, yet unexpected typography paired with a geometric and dynamic icon.
With an arsenal of gorgeous wedding and travel footage, Second Street was delighted to (almost literally) bring it to life with full-width, moving images on the web to highlight the product.
*in its most simple form, a LUT is simply a video preset that gives you the latitude to quickly and more efficiently color grade your footage (just one of the cool things we got to learn during this project)