The Assignment

Guidon excels at finding smart solutions to complex problems. They have a strong focus on making sure their spaces work for the communities and people within them. Second Street Creative was hired alongside Green Loop Marketing to help bring Guidon’s brand voice to life.

What We Did

Developed a comprehensive brand system, website, and assets that elevated their brand identity to match their quality of expertise in the industry.

Logo System

Pictures say a thousand words, but websites say even more.

Explore Guidon Design

Guidon Gushes

We were looking for a firm that shared our goal of becoming the right partner to create a bold, optimistic, collaborative brand system. Ryan and the 2NDst team worked closely with our leadership to intentionally examine our objectives, as they developed a brand that demonstrated an awareness of our essence. The new brand system is nimble, modern and forward-looking while still connected to our heritage.

Timothy P. King
Guidon